Blog Archive
10 Tips for More Effective Time Management
If you're going to take control of YOUR life and make it great,
you'll need to start by taking control of your time. Time
management is foundational to succeeding in any area of life. In
the words of "the father of management theory" Peter Drucker,
"until we can manage TIME, we can manage nothing else."
An entire industry has been born out of the need to better
manage our time. You can buy leather bound planners, fancy
software packages, books, tapes and hand-held computers. You can
even attend ...Read the rest of this entry »
How Naming Schemes Impact Adwords Campaign Management
Improving Adwords Campaign Management
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Adwords Campaign Management - Naming Schemes
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Keep your campaigns and naming schemes simple and readable.
Dull as ditchwater it may be but when you expand your Google
Adwords advertising you will as a matter of course have multiple
campaigns and within each campaign multiple ad-groups.
Google Recommended Limits ------------------------- Googles
recommendations/limits are as ...Read the rest of this entry »
PPC Management
Pay per click (PPC) advertising can be a dream come true. You
can get traffic almost immediately from some PPC search engines.
And it can be mighty cheap too. Next to joint ventures, PPC
search engines have been responsible for most of my online
income. I've gotten some great returns on PPC campaigns. And I
know other people who have too.
Right now, I have one PPC campaign that's making me $56.69 for
every $1 I spend. I know, that's pretty incredible. And it's not
typical. But I have another ...Read the rest of this entry »
3 Tips For Adwords PPC Management
Adwords PPC Management Tip No. 1 --------------------------------
Setting up an account
If you live outside of the US, different minimum bid prices hold
true given the different currencies involved.
Let's take the UK for example - in the UK the minimum bid price
is £0.04 whereas the minimum bid price in the US is $0.05.
This means the cost of bids in the UK when currency is converted
is significantly higher (July 2005), therefore it may be wise
for you to setup an Adwords account which uses ...Read the rest of this entry »
